Get The Most From Your Publicity Strategy
How To Use Radio, TV, Print & Internet Publicity To Build Your Business
By National Publicist, Annie Jennings

A good publicity strategy can increase sales and exposure for your business by securing interviews on radio and TV shows, getting your name and expertise mentioned in magazines and newspaper articles and article placement on internet websites. Each of these media outlets are powerful venues for promotion, maximizing sales and overall publicity.

Radio interviews are an important part of your overall media strategy. Radio interviews allow access to millions of people easily. Interviews in the Top 25 or Top 35 markets and nationally syndicated shows that broadcast to dozens, hundreds or even thousands of stations are powerful outlets and can bring you excellent results. Many radio shows exist that broadcast to your target market or local market as well and are a great place to begin.

The radio interview is generally about your topic and you have more control over the content of the interview than TV or print. Radio allows you to mention your company and message several times, your contact information and buying info. However, be sure to learn media training strategy so you make the most out of the interview do not sound like an infomercial.

TV is excellent for exposure, name and title recognition and creating national expert status. TV segments are generally several minutes long and may or may not focus exactly on your topic. You can appear on the show offering commentary and insight into any topic that falls within your area of expertise. Appearing on local and regional TV has huge benefits to your ability to market yourself to the most prestigious national shows and is vital to any successful marketing campaign.

Magazine and newspaper articles tie your expertise into an article as the expert. They can attribute a quote or two to you while mentioning your name and company name. Major print placement adds power and excitement to your bio and helps you create national expert status.

Major TV appearances can follow print by scanning the print for great segments, and using the experts mentioned in the story. TV is usually mainstream and has a specific focus, however, print generally has room for more experts and stories.

Article placements on internet sites are an important outlet to be included in your overall publicity strategy. Major sites have massive exposure. Internet sites can link to your site, allowing readers to access your website after reading the article.

Make sure a strong radio campaign is the foundation of your publicity strategy. The time line for getting on the show is about 4-8 weeks after you make contact. Target shows that schedule interviews in your area of expertise and your topic. Radio offers tremendous exposure, is versatile and open to many different topics. Radio interviews are an excellent investment of your time and resources. Interviews are conducted over the telephone so you can share your message with millions and enjoy lots of sales and exposure!

Contact Annie Jennings PR to make your marketing and PR strategy a success. The Annie Jennings PR firm (located in Princeton NJ) is a highly acclaimed national publicist. Recognized as an industry leader, Annie Jennings PR offers consulting services and training to help you maximize your publicity success. For more free resources, marketing tips, publicity special reports and publicity training CD's contact 908.281.6201 or visit www.anniejenningspr.com.